De Santo A., Gaspoz C. Influence of risks and privacy literacy on coping responses to privacy threats, In: Proceedings of the 20th AIM Conference, Rabat, Maroc, 20-22 Mai, 2015
This paper was presented by Alessio De Santo at the AIM 2015 confernce held at Rabat, Maroc, 20-22 Mai 2015.
The mass adoption of smartphones and their dedicated applications opens new opportunities for software vendors while presenting increased risks for software users. In order to understand the reaction of users facing privacy risks, this research presents an experiment measuring the influence of risks and privacy literacy on coping responses to privacy threats. Results show that risks literacy has the largest influence on the intention to install a potentially privacy-threatening application on a smartphone. These results could allow better targeting of actions developed to help users protect themselves against these new risks.